I’m a strategic growth marketing leader with 10+ years of experience building digital strategies that turn marketing investment into measurable business growth. My work spans customer acquisition, paid media, SEO, CRO, analytics, marketing technology, and full-funnel optimization—but what I enjoy most is solving the complex problems underneath the numbers. I’m naturally curious about consumer behavior and drawn to the intersection of data, technology, and strategy, whether that means digging into performance data to uncover an overlooked opportunity, identifying what’s quietly broken in a marketing system, or finding a better way to connect teams, technology, and customer experiences.

I’ve spent much of my career building systems and capabilities that didn’t previously exist: developing an integrated digital acquisition engine, expanding fragmented channel programs into scalable strategies, improving measurement and attribution, and creating the infrastructure needed to make marketing more data-driven. I’m comfortable getting into the details when necessary, but I think strategically about how individual channels, customer experiences, technology, and business objectives fit together. I’m at my best when faced with an ambiguous growth problem, given the ownership to figure it out, and able to turn insight into action—and ultimately, measurable results.