About me

brandon kramer

growth & digital marketing leader

I’m a strategic growth marketing leader with 10+ years of experience building digital strategies that turn marketing investment into measurable business growth. My work spans customer acquisition, paid media, SEO, CRO, analytics, marketing technology, and full-funnel optimization—but what I enjoy most is solving the complex problems underneath the numbers. I’m naturally curious about consumer behavior and drawn to the intersection of data, technology, and strategy, whether that means digging into performance data to uncover an overlooked opportunity, identifying what’s quietly broken in a marketing system, or finding a better way to connect teams, technology, and customer experiences.

I’ve spent much of my career building systems and capabilities that didn’t previously exist: developing an integrated digital acquisition engine, expanding fragmented channel programs into scalable strategies, improving measurement and attribution, and creating the infrastructure needed to make marketing more data-driven. I’m comfortable getting into the details when necessary, but I think strategically about how individual channels, customer experiences, technology, and business objectives fit together. I’m at my best when faced with an ambiguous growth problem, given the ownership to figure it out, and able to turn insight into action—and ultimately, measurable results.

areas of Marketing expertise

01.

Growth Strategy

Develop data-driven strategies that connect customer needs, marketing investment, and business growth.

02.

demand generation

Build full-funnel programs that generate qualified demand, accelerate acquisition, and fuel sustainable growth.

03.

Scale acquisition through strategic, data-driven campaigns across search, social, display, video, and more.

04.

cro & web development

Optimize websites and digital experiences to reduce friction, improve conversion, and drive more value.

05.

analytics & measurement

Turn complex data into actionable insights through measurement, attribution, dashboards, and performance analysis.

06.

martech

Connect marketing technology, CRM, automation, and data to create more efficient, scalable growth systems.

07.

creative development

Develop and test creative strategies that connect audience insights with compelling, high-performing messaging.

08.

digital transformation

Build modern digital capabilities, processes, and infrastructure that enable more effective marketing.

09.

seo

Increase organic visibility and qualified traffic through technical SEO, content strategy, and optimization.

tools & technologies

I have hands-on experience using a variety of ad platforms and tools including: Google Ads, Meta Ads, Microsoft Ads, Reddit Ads, Google Analytics (GA4), Data (Looker) Studio, Google Tag Manager, Google Search Console, SEMrush, WordPress, Zapier, Microsoft Dynamics CRM, OptInMonster, Google Big Query, CRM Integrations, server-side tracking, marketing automation, UTM governance, SQL, and more.

SEMrush