turning ideas into action

about brandon

strategy first

Brandon is a marketing professional based in the Washington D.C. Metro area. He thrives when faced with new challenges and working collaboratively to find creative solutions to business and marketing issues.

process

how i work

I take a systematic approach to approach any new marketing challenge. First, I partner with my clients to understand their business, challenges, goals and competitive landscape in which they operate. I combine this information with additional research to develop a customized marketing strategy based on objectives, industry, target segment, audience and budget constraints.

research

Review and analyze information that informs campaign strategy, business environment, competition, target market, etc.

strategy

Create a unique strategy based on information gathered from reasearch, including: budget, channels, campaign key performance indicators (KPIs), and more.

creative direction

Partner with graphic designers and other creatives to develop the most relevant creative content to achieve campaign goals.

promote

Implement and manage the strategy. Advertising, project management, data segmentation, email marketing, social media, PPC, SEO, paid social, display, direct mail and more.

Reporting & Analysis

Track and report on campaign success based on KPIs and analyze data to continuously optimize while campaign is underway.

portfolio

recent work

see what i've been up to