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Product Marketing Campaign

2019 NACS State of the Industry Report

revamping everything

NACS, a membership trade association creates an annual benchmarking report with valuable data for convenience retailers. However, the marketing of the report needed an overhaul.

From the ground up, I developed a brand new campaign and purchase experience. Starting with the data I determined the key segments and created a new value proposition, messaging, web page experience, and promotional materials. 

Skills Utilized

  • Research
  • Strategy
  • Creative Direction
  • Copywriting
  • Promotion

Campaign Overview

The slides below provide a quick review of the assets used in the revamped marketing campaign including product pages, digital display ads, magazine print ads, and more.

SOI Product Features Video

I created this short animated video using text and screenshots from the actual NACS State of the Industry Report. The goal of the video was to give a visual quick overview for potential purchasers.

other work

SEE MORE OF MY WORK
2019-NS_LeadGen-Campaign-Cover-Image

2019 LeadGen Campaign

Assets from a 2019 lead generation campaign which offered a free preview of a 200+ page report.
2019 SOI Report – Product Marketing Campaign – Cover Image

2019 SOI Report

Campaign creative assets from a product marketing campaign run Q2-Q4 2019.
2020-SOI-Summit_Half-Page-Ad

2020 SOI Summit Campaign

Integrated event marketing campaign that utilized several channels: content marketing, print ads, display, PPC, paid social, email and more.