Case studies
Creative. Professional. strategic.
Click on an image below to review my work. Case studies are longer pieces which encompass multiple projects into an overarching initiative or theme.
Building a Digital Marketing Growth Engine
Transforming a fragmented digital program into a cohesive, full-funnel, always-on acquisition system
From Website Launch to Growth Engine
How continuous optimization helped evolve WAEPA's digital experience into a stronger platform for education, engagement, lead generation, and customer acquisition.
Building a Scalable Lead Generation & Acquisition System
Turning underutilized website assets, paid traffic, and first-party data into a recurring lead-generation engine.
The $299 Report That Helped Generate 175 Leads
Inside a targeted B2B acquisition campaign that turned a high-value industry report into a lead generation opportunity—using LinkedIn ads and email marketing to reach the right audience and lower cost per lead by 23%.
Precision Targeting: Turning Industry Research Into B2B Leads
How a highly targeted LinkedIn campaign used valuable industry content and event-focused creative to reach convenience retail decision-makers, generate 64 new leads, and achieve a 13.68% lead form completion rate.
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