Case studies
Creative. Professional. strategic.
Click on an image below to review my work. Case studies are longer pieces which encompass multiple projects into an overarching initiative or theme.
From Website Launch to Growth Engine
How continuous optimization helped evolve WAEPA's digital experience into a stronger platform for education, engagement, lead generation, and customer acquisition.
Building a Scalable Lead Generation & Acquisition System
Turning underutilized website assets, paid traffic, and first-party data into a recurring lead-generation engine.
Building a Digital Marketing Growth Engine
Transforming a fragmented digital program into a cohesive, full-funnel, always-on acquisition system
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