Building a Digital Marketing Growth Engine
Transforming a fragmented digital program into a cohesive, full-funnel, always-on acquisition system
Brandon Kramer
Growth & Digital Marketing Leader
Paid Media
The $299 Report That Helped Generate 175 Leads
Inside a targeted B2B acquisition campaign that turned a high-value industry report into a lead generation opportunity—using LinkedIn ads and email marketing to reach the right audience and lower cost per lead by 23%.
Precision Targeting: Turning Industry Research Into B2B Leads
How a highly targeted LinkedIn campaign used valuable industry content and event-focused creative to reach convenience retail decision-makers, generate 64 new leads, and achieve a 13.68% lead form completion rate.