CURIOUS AND motivated
Brandon is fascinated with consumer behavior and how one key insight can lead to a successful marketing plan or business opportunity. Due to his fascination, he regularly enjoys reviewing research and digging through data to find insights that provide the key to a successful campaign or project.
He is a dynamic and resourceful strategic marketing professional and data-driven problem-solver with experience developing and executing marketing plans that deliver exceptional results within budget. In his most recent role, he led the development of successful integrated marketing campaigns from strategy through execution for events, membership acquisition & renewals, products and services, utilizing multiple mediums and channels such as: print, web, social media and digital advertising.
Brandon was the driving force for digital strategy adoption and data enhancement at his previous organization by pushing for continuous enhancement and optimization of user experiences across digital touchpoints.
He has served as a ‘digital ambassador’ between Content, IT, Marketing, and Web teams to support increased usage of analytics to discover opportunities to increase data-driven decision-making.