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Product Marketing Campaign

2019 NACS State of the Industry Report

revamping everything

NACS, a membership trade association creates an annual benchmarking report with valuable data for convenience retailers. However, the marketing of the report needed an overhaul.

From the ground up, I developed a brand new campaign and purchase experience. Starting with the data I determined the key segments and created a new value proposition, messaging, web page experience, and promotional materials. 

Skills Utilized

  • Research
  • Strategy
  • Creative Direction
  • Copywriting
  • Promotion

Campaign Overview

The slides below provide a quick review of the assets used in the revamped marketing campaign including product pages, digital display ads, magazine print ads, and more.

SOI Product Features Video

I created this short animated video using text and screenshots from the actual NACS State of the Industry Report. The goal of the video was to give a visual quick overview for potential purchasers.

other work

SEE MORE OF MY WORK
2019 SOI Summit Marketing Planning Meeting Cover Image 1

Event Marketing strategy

Planning meeting presentation for 2019 Summit that includes, position statement, data analysis on past attendance, attendees, registration and marketing timeline overlaid, and more.
BHA2020_AttendeeProfile_Oct17_wide-FINAL

Event Marketing Infographic

Attendee profile infographic Business Health Agenda 2017 VISUALLY REPRESENTING “WHO ATTENDS” This infographic was designed for and used on the web to inform event attendee prospects know who typically attends…