NACS RESEARCH SELL SHEETS
Printed one-pagers supporting sales team.
2020 SOI Summit
Integrated Event Marketing Campaign
challenge
Grow attendance to this member-only conference by retaining past attendees and acquiring new attendees. Find a way to reach potential attendees from a niche audience without having their direct contact information. Craft and communicate unique value propositions to distinct segments with only one track of event programming.
Skills Utilized
- Research
- Strategy
- Copywriting
- Creative Direction
- Promotion
Strategy
Develop an integrated campaign that utilizes multiple channels to generate awareness to convenience retailers who have never attended in addition to providing a compelling reminder to past attendees. Communicate the key value of the event which is to learn about trends impacting the convenience and fuel retailing industries.
solution
This integrated campaign utilized paid and owned channels including: email, print mailers, print ads and covers in trade publications, Facebook, Google Display, Search, and LinkedIn paid campaigns, retargeted banner ads, content marketing, cross-promotion at other NACS events, partnership placements in industry newsletters and web sites, and word-of-mouth.
Paid Social Ads
Videos
other work
see more of my work
2019 Membership Acquisition Campaign
Overview, goals, results and creative assets from an integrated, multi-channel, membership acquisition campaign run in late 2019.
Event Marketing strategy
Planning meeting presentation for 2019 Summit that includes, position statement, data analysis on past attendance, attendees, registration and marketing timeline overlaid, and more.