NACS RESEARCH SELL SHEETS

Communicating and selling complex, sophisticated products and services can pose a serious challenge. The sell sheets shown below were developed for two separate NACS Research programs, Convenience Tracking Program (CTP) and C-Store Exchange (CSX). They were designed to assist the sales team in communicating the value and to prospects. To produce these documents, I had several conversations with product owners in addition to reviewing other more detailed documents in order to distill the information and determine the value proposition and key selling points for each program. After determining which information to present, I wrote the copy and led creative direction by working with a designer to create the final designs.